
rc: We often spend a lot of time considering the right pair of shoes, but we wear socks just as much! What are the main functions socks can provide (either well or poorly)?
rc: As an avid runner and running retailer, what do you feel are some of the recent innovations and improvements for socks?
AK: Two of the best innovations are anatomically shaped socks. This means some socks are made specifically left and right. This puts the padding and durability in the high wear areas and softer materials in non-critical areas. Another innovation in running socks is a high stitch count. Basic cotton socks are typically stitched at about 72spi (stitches per inch), but a good technical running sock will be at 174spi with some of the best at 210spi.
rc: If you aren't sure what kind of socks would be best for you, what are some tips for ways to find out?